Privacy policy

Last updated: September 2025 

Summary of how we use your personal data 

  • Rep Fitness Europe A/S (also referred to as “REP”, “we”, or “us”) uses your personal data to fulfil your orders with us, provide customer service to you, and communicate with you about warranties and other follow-up matters related to your order from us. We may also use your personal data for purposes of communicating with you about our products and services, direct marketing, analytics, and the operation and management of this website (the “Site”) when you use the Site. 

  • Personal data is shared with others including our REP group companies (Rep Fitness LLC) and third-party service providers to REP in relation to our products and services. In some instances, personal data is transferred outside the European Economic Area (“EEA”), including to the United States. 

  • Where we rely on your consent, such as for using non-essential cookies and similar technologies on the Site, you have the rights to withdraw this consent at any time by either disabling the cookies, blocking them, or contacting us. 

  • You also have other data protection rights including the right to object to some of the processing which we carry out.  

What does this notice cover? 

This notice describes how REP will make use of your personal data when you register on our Site, contact us, or place an order with us as a customer or user of the Site. 

It also describes your personal data protection rights, including the right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out below in the “Your choices and rights” section of this notice. 

Personal data we may collect about you 

We collect and process personal data about you when you interact with us and the Site, and when you place and order with us. This includes:  

Category  

Details  

Identification Information 

Your first and last name, email address, and password in connection with your account on the Site. 

Contact Information 

Your home address, email address and phone number. 

Delivery Details 

Your payment and delivery details, including billing and delivery addresses and certain payment card information, where you make purchases from us. 

Correspondence Information 

The content of any correspondence you have with us, including interactions with our chat feature on our Site, to the extent it includes personal data. 

Financial and Payment Information 

Credit/debit card names and numbers, security code numbers and other related billing information, other data necessary for processing payments and fraud prevention, and your order history. 

Marketing Information 

Your marketing preferences, including any consents you have given to us, your past ordering history and current shopping cart content, and your geographic location. 

Review Information 

Information you choose to provide to us on the Site or through other marketing platforms concerning our products and services such as the item reviewed, your comments, your name and any other content (such as images or star ratings) you provide in relation to the review. 

Site Use Information  

Information about your use of our Site including how many times you login into your account, your language preferences, products you viewed or searched for, page response times, download errors, length of visits, page interaction information (such as scrolling, clicks, and mouse-overs), when you connect to third party services, passwords to our websites, your communication and marketing preferences, and any inferences we draw from this information. To learn more about our use of cookies or similar technology, please check our Cookie Notice here. 

Device Information 

Technical information related to the browser or device you use to access our Site, including the type of device you use, a unique device identifier (for example, your device's IMEI number, the MAC address of the device's wireless network interface, or the mobile phone number used by the device), your IP address, your mobile network information, your operating system, the type of browser you use, and device time zone setting. To learn more about our use of cookies or similar technology please check our Cookie Notice here. 

 
Sometimes, we receive information about you from third parties. In particular:  

Category  

Details  

Contest Information  

Your name, email address and any other information you submit to enter contests, sweepstakes or similar promotions provided by our promotional partners.  

We may get this from our promotional partners, if you have subscribed to participate in such activities with those partners. 

 

How do we use this information, and what is the legal basis for this use?  

We will only use your personal data for the purposes and legal bases set out below.  

There are circumstances where we have a legitimate interest to use your personal data. Our legitimate interest will vary depending on what we are using your personal data for, and we explain below what the interest is and how it relates to the processing operations that we are carrying out. For further information on this, please reach out to the contact details below.  

Purpose processing your personal data 

Legal Basis for processing your personal data 

Account Registration  

We will collect, use and store your Identification Information, Contact Information and Financial and Payment Information to register and create an account on our Site and provide you with services and to fulfil your orders and process payments made by you. 

It is necessary for us to process your personal data in order to perform our contract with you (e.g. conclude your sales transaction with us), or to take steps at your request prior to entering into a contract with you. 

Correspondence 

We will collect, use and store your Contact Information and Correspondence Information to manage our relationship with you. 

We have a legitimate interest in managing our business and providing our service to our customers. 

Site Security and Fraud Prevention 

We will use Identification Information, Contact Information, Delivery Details, Correspondence Information, Financial and Payment Information, Marketing Information, Site Use Information and Device Information to prevent, investigate and/or report fraud, misrepresentation, security incidents, or other misuse of the Site, in accordance with applicable law. 

We have a legitimate interest in preventing and detecting fraud, illegality or other wrongdoing, for example which may cause us or other parties’ loss or injury, or which may constitute criminal acts. 

 

Depending on the circumstances, we may have a legal obligation under national or European law such as, for example, our obligation to investigate a personal data breach under the General Data Protection Regulation (EU) 2016/679 in the European Union. 

Marketing 

We will collect and use Identification Information, Contact Information, and Marketing Information to send you direct marketing via email and SMS, depending on your marketing preferences, tailored to your interests and location, in relation to our products and services, or other products and services provided by us our affiliates, and carefully selected partners. 

Your consent. 

Reviews 

We will collect, use and display your Review Information to evaluate your experience of our products and services, improve our business and promote our business through customer reviews. 

We have a legitimate interest in evaluating and promoting our business. 

Analytics  

We will collect and analyse Site Use Information and Device Information in order to manage and operate our Site, including to keep it updated and relevant, to develop our business, and to inform our marketing strategy. 

Your consent where we use cookies for this purpose. 

 

We have a legitimate interest in operating our Site and improving its operation. 

Legal and Compliance Obligations 

We will collect, use, and store your Identification Information, Contact Information, Correspondence Information, and Financial and Payment Information to complete our audit, financial reporting, and disclosure obligations within our group, as well as to comply with obligations to applicable tax agencies, regulators, and law enforcement authorities. 

We have various legal obligations under corporate, tax, financial, and other legislation in various jurisdictions; complying with such obligations may require us to process your personal data. 

Market Research 

We will collect, use, and store your Identification Information, Contact Information, Correspondence Information, and Marketing Information to invite you to take part in and manage customer surveys, reviews, and other market research activities, such as the development and promotion of new products and services, and to improve or modify our existing products and services. 

Your consent. 

 

We have a legitimate interest in managing our business and providing and offering our service and products to our customers and prospective customers. 

 

How we share your personal data 

We share your personal data with the following categories of recipients: 

Category of Recipient  

Why we share data and legal basis for doing so 

Partners in delivering REP’s European service 

We share data with our contracted fulfilment service providers (e.g. shipping and warehousing) to deliver our products to our customers in European countries.  

 

Legal basis: We have a legitimate interest in managing our business with our partners and facilitating the provision of products and services to our customers. 

REP group companies  

To operate, improve, and develop our services, to operate our business, to communicate with you and/or with you on behalf of the relevant Client and/or to meet our compliance obligations under applicable law. 

 

Legal basis: We have a legitimate interest in managing our business and facilitating the provision of services to our customers. We also have various legal obligations under corporate, tax, financial and other legislation in various jurisdictions; complying with such obligations may require us to process your personal data.  

Third party service providers 

We employ other companies and individuals to perform functions on our behalf. Examples include hosting and maintenance of the Site and its sales platform, fulfilling orders for products, delivering packages, processing returns, marketing, sending postal mail and e-mail, and processing payment of your online orders. 

 

Legal basis: We have a legitimate interest in operating our business and in engaging third parties to provide us with services that will enable the operation of our business. 

Law enforcement and fraud prevention agencies 

To prevent and detect fraud, security incidents, and other misuse of our services, in accordance with applicable law; and where we are under a legal duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request. 

 

Legal basis: We have a legitimate interest in preventing and detecting fraud or other wrongdoing, for example, which may cause us or other parties’ loss or injury, or which may constitute criminal acts. Depending on the circumstances we may also have legal obligations under corporate, tax, financial, and other legislation in various jurisdictions; complying with such obligations may require us to process your personal data. 

Prospective buyer or seller, or other party to a merger 

In the event that the business is sold or integrated with another business, your details will be passed to the new owner or owners of the business. 

 

Legal basis: We have a legitimate interest in carrying out the sale of our business or any part(s) of our business and/or in acquiring or merging any part(s) of our business with another business. 

 
Where we transfer your personal data 

Personal data that we collect from you may be transferred to and stored at a destination outside the EEA.  Due to the global nature of our business, your personal data will be disclosed outside of the EEA including, in particular, to the United States where some of our third-party service providers store data on their servers. Where these locations do not provide an adequate level of data protection, we ensure appropriate safeguards are in place to protect the transfer of your personal data to those countries. 

Where we transfer personal data to the United States, we rely upon the EU-U.S. Data Privacy Framework (where the recipient in the US participates in the Framework) or alternatively, standard contractual clauses, approved by the European Commission. 

A copy of the relevant mechanism can be obtained for your review on request by using the contact details below. 

Your choices and rights 

You have the following rights regarding our processing of your personal data: 

Right 

Summary 

The right of access 

Enables you to receive a copy of your personal data. 

The right to rectification  

Enables you to correct any inaccurate or incomplete personal data we hold about you. 

The right to erasure 

Enables you to ask us to delete your personal data in certain circumstances. 

The right to restrict processing 

Enables you to ask us to restrict the processing of your personal data in certain circumstances. 

The right to object  

Enables you to object to us processing your personal data on the basis of our legitimate interests (or those of a third party), including processing for direct marketing purposes or profiling for purposes of direct marketing, or where we are performing a task in the public interest - your objection will be upheld, and we will cease processing your personal data, unless the processing is based on compelling legitimate grounds or is needed for the exercise or defence of legal claims that may be brought by or against us. 

The right to data portability  

Enables you to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible. 

 
These rights may be limited or qualified, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.  

If you wish to exercise any of these rights, please contact us at the contact details set out below.  

In addition to the above, you also have the following rights regarding our processing of your personal data: 

Right 

Summary 

The right to withdraw consent (if applicable) 

 

Wherever we rely on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. We may however have other legal grounds for processing your personal data for other purposes, such as those set out above. If you want to withdraw your consent to our processing of personal data collected via cookies and other tracking technologies, you can do so through our cookie preference centre. For more information see our Cookie Notice. 

The right to object to direct marketing  

You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by contacting us using the details set out below. 

The right to lodge a complaint 

If you have unresolved concerns, you have the right to complain to a data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place.  Please click here for contact details of the supervisory authorities in the EEA.  

Rights with respect to automated decision-making 

You have the right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you. We do not use automated decision-making in the provision of our service on this Site. 

 

How long we retain your personal data 

Where we process your personal data for Account Registration as described above, we do this for as long as you are an active user of our Site and for 7 years after this.  

Where we process personal data in connection with fulfilling an order or for a competition, we keep the data for 7 years from your last interaction with us.    

Where we process personal data for Marketing purposes or with your consent, we process the data until you ask us to stop and for a short period of 60 days after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your personal data so that we can respect your request in future. 

Where we process personal data for Communications purposes, as described above, including any correspondence logs, we retain it for 6 months or longer where we also use this data for Account Registration or Marketing purposes. 

Where we process personal data for Analytics purposes as described above, we anonymize or pseudonymize it for this purpose. Where we retain personal data for this purpose, we retain it for 7 years.  

Where we process personal data for Site Security and Fraud Prevention purposes, we retain it for 6 months or longer if necessary to comply with legal obligations or exercise our legal rights.  

Where we collect personal data through cookies or other tracking technologies, please see our Cookie Notice for more information. 

Updates to this privacy notice 

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.  

Contact us 

If you have questions about this privacy notice or wish to contact us for any reason in relation to our personal data processing, please contact us at:  

Rep Fitness Europe A/S 
Snedkervej 4 
2630 Taastrup 
Denmark 

Email: europe@repfitness.com.